this is explicitly forbidden. There is no case when you can do that and make anything work properly. You would break data if you would just do that.
To achieve what you want and also keep data integrity:
1. Export to cvs
2. Copy that chilled rows below parent row
3. Change parent cell value of copied rows there and clear virtuemart_product_id for them
4. Import back
I have not explained myself correctly. I want it to change parent products to child products, to assign the changed product to the child, to a parent product.